Delivering your message or marketing collateral directly to the store owner at a time he can absorb and react on your message.
Up to an A4 size document can sent to every retailer, both independent and multiple, in the UK who receives newspapers and magazines (total 40,000). This communication is sent with the customer's daily invoice and is generally opened by the decision maker. There is no need for envelope or envelope fulfilment cost.
Directly reaching the target market with your message, on a specific date, at a fraction of the cost of Royal Mail postage.