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National Product Sales & Distribution

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Innzone have partnerships and strong relationships with the vast majority of retailers and national wholesalers in the UK, whether they be multiples such as the 5 major Grocers, symbol groups such as Londis & Costcutter or the 25,000 independent retailers who receive daily newspapers & magazines.

  • Food & Drinks
  • Food & Drinks
  • Food & Drinks
  • Food & Drinks



Innzone exclusively partner with the UKs only two national news & magazine wholesalers, namely Menzies Distribution and Smiths News, (who between them service 25,000 independent convenience stores and CTNs, and 20,000 multiples) and source the most suitable products which are then sold and distributed to their customer base.


Partnering with the news wholesalers enables suppliers to use Innzone in order to target, sell and distribute to 25,000 independent UK customers by one of two routes to market - Allocation or Telesales. Once a sale is made, the news wholesaler collects any due charges from the retailers and then passes these collected funds onto Innzone who then forward to the suppliers. With a guarantee of payment from two debtors (Smith News & Menzies Distribution two of the largest and most credit worthy companies in the whole of the UK) there is no better, quicker or more efficient route to market for a new product. Click here to discover more about Independents.


Andy Walls, Non-Core New Business Development, Smiths News, June 2013

"Innzone and Smiths News have been working together for 5 years now, and the partnership between the two companies has gone from strength-to-strength. With constant supply of new innovative product, Innzone continue to be a valuable source of additional revenue and profitability to our retailers and to our business."


Charlie Buik, Business Director, Menzies Direct, June 2013

"Menzies Distribution have been partnering with Innzone now for 6 years, and I am delighted to call them our exclusive partner for non-core product. Innzone continue to supply Menzies Distribution customers with attractive risk-free products, on deferred payment which benefits retailers and benefits us as a business. We look forward to future exciting product campaigns to add to their already impressive licensed product portfolio."


Symbol & Buying Groups


Innzone are centrally listed suppliers with most of the major Symbols groups including Costcutter, Musgrave (Londis + Musgrave), NISA, Palmer & Harvey, Vikas & Shakti (over 10,000 stores). Suppliers utilise Innzone’s telemarketing team to canvass and call each independent member of the symbol group with their product offer. Innzone then use the central invoicing facility of each of the Symbol groups to charge the independent members upon placing an order, and receive payment 30 days later. Conversion rates currently stand at around 15%.




Long-standing relationships with the key contacts and senior category buyers of all the major retailers and wholesalers enable Innzone to present their supplier and its product range to some of the most influential people in the business, resulting in retail listings in suppliers transacting directly in some of the largest outlets in the UK. This has had proven success over many years, with references available upon request.




Innzone also has an extensive database of all the buyers in the appropriate departments for the Multiples, Independent Chains, CTNs (Newsagents), Convenience Chains, Wholesalers, Distributors, Cash & Carries and Foodservice Operators to include all of the Education Sector, Universities, Vending Operators, Contract Caterers, Health Stores, Bar & Nightclub Chains, Hotel & Restaurant Chains, Breweries and Off-Licence Chains.

Our databases have grown to over 3000 contacts to include buyers’ names, addresses, e-mails and phone numbers (some with mobiles). All of our databases are up to date and constantly contacted to ensure that we have the details of the correct buyers, while many of them have long standing working relationships with us.

These contacts are invaluable for any supplier wanting to introduce their brand to key buyers in their chosen industries, and generate awareness with buyers who would be otherwise difficult to access.