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Brands / Suppliers

 

Innzone work with a wide variety of food and non-food products, at differing stages of their life cycles. Some are in their conceptual embryonic stages, some are manufactured and ready to launch, and others are already well established with good market penetration. Paramount to success or failure however is the impact and reach of a product’s high street presence. At Innzone we are ideally placed to deliver that enhanced retail and wholesale presence across the UK in the most rapid and the cost effective manner possible.

 

Food & Drink Categories & Brands


 

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Non-Food Categories & Brands

 
  • Non Food & Drinks
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CASE STUDIES

 

Chewits – allocation to 5000 retailers nationwide.


Chewits
 

Innzone’s allocation service distributed 3 flavoured SKUs of Chewits on Sale or Return to 5000 independent convenience stores across the UK in April 2013. Chewits were delighted with the results and have since launched 2 further flavours using the allocation process. They summarised their objectives of using Innzone below:-

  • Increase trial - amongst Retailers who have a sugar confectionery fixture in their outlet.
  • Invest in this Channel – this is where are target audience, kids who buy from Independents
  • Engage with lapsed retailers - of Chewits products
  • Demonstrate the benefit of stocking the brand - Chewits has good ROS and POR to retailers if they sell
  • Drive volume in C&C – retain retailers to repeat purchase at their C&C – pulling through volume
 

Monster – allocation to 7000 retailers nationwide

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Every product Monster make is designed for incremental sales and profits. Real product innovation expands the category, increases sales and grows their market share. Monster Xpresso was voted the most unique NPD on test, and achieved top 50% of database norms for ‘definitely would buy’ decision. Thus Monster aim to widen their consumption footprint with this new SKU by reaching 7000 “difficult to reach” independents. The Innzone allocation process has therefore enabled Monster to:-

  • Gain incremental shelf space.
  • Sell more to existing consumers.
  • Creates excitement.
  • Creates new usage occasions.
  • Invites new customers into the category.
  • Win consumers from competing brands .
  • Trade-up consumers to higher ring/margin items
 

Worldsim – telesales campaign to 25,000 retailers nationwide

Worldism  

A brilliant product offering but with zero retail presence and very little consumer and retailer awareness. Innzone telesales campaign was employed to call and canvass every independent retail customers of Smiths News and Menzies Distribution in the UK, selling 15 SIM cards to one store.

Innzone offer an explanation of how the products works, what it saves end customers and why consumers will buy, which results in a conversion ratio of 12.5% and 3200 new retail outlets stocking the product, and 25% regularly re-ordering.

 

Jakemans – vouchers sent to 2000 retailers within M25

Bogof  

Objective was to enhance retailer awareness and sell through of Jakemans brand within Dhamecha Cash & Carries (London region only). Every independent retailer who receives newspapers and magazines within the M25 received a BOGOF voucher (which was inserted into their weekly newspaper invoice) incentivising them to redeem and purchase the product on their next visit to a Dhamecha. A direct communication to the decision maker within every independent retail outlet.